Bethel University

Bethel University has an immediate opening for an Admission Counselor.

Position Purpose:  While demonstrating understanding and sensitivity to the needs of all students, is responsible to aggressively identify, recruit, admit and enroll academically qualified students in accordance with the philosophy of the university.  Frequent contact with students, parents and other constituents is critical to the success of this position.  

Essential Job Functions:

Territory Management

  • Responsible to maintain systematic and consistent communication with inquiries, applicants and influencers from an assigned recruitment territory/group regarding admission standards, financial aid, university programs and various enrollment processes.
  • Phone contact is the primary source of communication and evening call nights are expected; letters, email, text messaging, public presentations and one-on-one interactions are also utilized on a frequent basis.
  • Monitor student applications from application to enrollment. Process, read, interpret and evaluate students' academic credentials while using established university admission standards to make admission decisions.
  • Develop relationships with guidance counselors, youth pastors and other constituents for the purpose of promoting the university and enrolling students.
  • Input and retrieve applicant data on the Jenzabar JX/SEM administrative database.


Recruitment and Travel

  • Coordinate and implement local and extended recruiting visits to schools, churches, businesses, junior colleges, and other educational institutions within a territory for the purpose of meeting with prospective students, parents, guidance counselors, pastors and other constituents.
  • Represent Bethel at college and career fairs, youth groups, receptions, camps, etc.
  • Make presentations concerning Bethel, financial aid, etc.
  • Generate and utilize reports from the Jenzabar JX/SEM database and other available sources to inform decisions regarding recruitment activities.


Campus Visits

  • Conduct on-campus presentations, appointments and tours for a variety of campus visitors.
  • Participate in the planning and implementation of the following admission events: preview days, campus tours, new student registrations, move-in day, orientation or other events as needed.


Other Duties

  • Will encourage the spiritual growth, development and care for colleagues.
  • Participate as an active member of the enrollment team by assisting with special programs and projects as assigned. May include, but not limited to, liaison to another campus department or constituency group, new employee training, student caller supervision, student surveys, research projects, etc.
  • Perform other related duties incidental to the work described herein.



  • Model a committed Christian lifestyle per the University Lifestyle Covenant
  • Have a positive attitude, fostering open communication and encouraging work associations
  • Balancing multiple obligations and use available time/resources effectively to fulfill commitments
  • Contribute quality and dependable work performance with thoroughness and accuracy
  • Be a self-starter and have the ability to handle multiple tasks without supervision
  • Productively adapt to change, as well as unexpected situations, and handle other tasks as assigned
  • Maintain a high level of confidentiality in accordance with FERPA regulations
  • Serve as an active member of the campus community by attending campus events, serving on committees, and making professional connections
  • Display a commitment to promote diversity
  • Follow all personnel and departmental policies and procedures
  • Fully participate in and contribute to the accomplishments of office missions and goals
  • Function with honesty and integrity regarding tasks and interpersonal relations based upon professional standards established by NACCAP and NACAC
  • Have a professional appearance and demeanor


Job Knowledge, Skills and Abilities Required: 

  • Evening and weekend work, as well as necessary overnight and same-day business travel, often requires hours beyond the typical 40-hour work week
  • Possess outstanding detail and organizational skills
  • Clearly and accurately communicate information in large and small group settings
  • Independently solve problems and initiate and implement projects
  • Understand marketing concepts
  • Analyze current enrollment data related to student recruiting by reviewing current and historical enrollment and geographic data to identify and develop sources and contacts for reaching potential students
  • Commit to learning the distinctiveness of Bethel and the features/benefits of the various programs in order to appropriately represent the university
  • Experience with computer systems, programs and MS applications including Word and Excel preferable
  • Work well with others and provide helpful and friendly customer service/hospitality to all constituents


Minimum Qualifications:  A bachelor degree from a four-year accredited college or university is required. Spanish speaking ability is preferred but not required. A valid driver's license and good driving record are required.

Success Factors:  Candidates for this position should be highly organized, self-motivated, detail oriented, adaptable to change and possess strong interpersonal and communication skills.


Important Events and Commitments: Events often require evening and weekend work.

  • Campus Tours                                 As needed throughout the year
  • Move-In Day                                    Opening weekend of the fall semester
  • New Student Registrations            Some evening and weekend work
  • Pilot Preview Days                          Requires evening work several times a semester and some weekends
  • Professional Conferences                Sometimes a four to five-day event in June
  • Recruiting Preparation                  Heaviest preparation in August/September, but will take place year-round
  • Recruiting Travel                            Heaviest travel in September/October/November, but will take place year-round
  • Additional Events                           Events added as needed in order to achieve enrollment goals


About Bethel University

The mission of Bethel University, affiliated with the Missionary Church denomination, is to be a community of learners building lives of commitment for leadership in the Church and world. Bethel's liberating academic programs challenge the mind, enlarge the vision, and equip the whole person for lifelong service.

Launched in 1947, Bethel is urban-situated in the northern Indiana region hosting 250,000 residents, seven colleges (including Notre Dame), the 2nd largest shopping district in the state of Indiana, 15,000 businesses, 50 parks, and beautiful riverwalk developments in South Bend and Mishawaka. Resort venues on Lake Michigan are 45 minutes away. The university community is composed of about 1,500 traditional and adult/graduate students from 35 states, 90 students born outside the United States, and 225 full-time employees. Bethel also hosts more than 8,000 guests annually to arts productions, 25,000 annually in conference services, and many thousands of community members in support of 40 national athletic championships.

Outside organizations recognize Bethel's quality: it is ranked as a Top Tier Midwestern College for 15 consecutive years by U.S. News & World Report; ranked No. 7 in the Midwest on the Washington Monthly "Best Bang for the Buck Colleges" list; No. 1 on Christian Universities Online 2016 list of "Top 50 Christian Colleges and Universities Exceeding Expectations." Bethel has also been named to Money Magazine's "Best Colleges for Your Money 2018" list.

Bethel's 20,000 alumni occupy 49 states and 64 world areas, and enjoy a medical school acceptance rate double the national average, 100% job placement rate in Nursing whose program was ranked No. 7 in the United States, a Top 4% finish nationally in competitive math performance tests, and 100% pass rate every year on the national performance standard for a unique academic major in American Sign Language.

Alumni professional achievements include the No. 1 rated School Superintendent in Indiana, the No. 1 rated School Principal in Indiana, a Top 1% pediatric surgeon in North America, the former Executive Director of the largest Youth for Christ district in the nation, the Chaplain of former President Barack Obama's childhood school, the lead in "South Pacific" off Broadway in Chicago, a laboratory director in sustainable energy, MLB All-Star Team representatives (Cleveland Indians Justin Masterson; MLB pitcher for the San Diego Padres Eric Stults), a senior Midwest manager for Blue Cross / Blue Shield, and among others the Ernst & Young Entrepreneur of the Year, Midwest Region, Don Clark.

Faculty accomplishments from Bethel include: an average of more than 100 scholarly presentations and performances each of the last five years, reaching every corner of the United States (California, Oregon, New York, Washington, D.C., Georgia, Texas, etc.) and across the globe (e.g. Kenya, Greece, Israel, Jamaica, France, etc.), including elite sites such as Oxford, Cambridge, Aberdeen, and Carnegie Hall. Academic disciplines are deepened by Bethel projects on suffering, shame, the logic of forgiveness, Islam, mentoring, culture shock, health care among the Amish, eating disorders, home births, monotone mathematical triangles, top predator conservation, adolescent readers, capitalism, gene segregation, Great Lakes fisheries, social-linguistic patterns among the LGBT deaf, deviance in American political allies, ecological imagination in American fiction, Russian education, Latino values and education, theater sound and stage design, leadership pressure, the ethics of a Library Bill of Rights, non-violent resistance, simulation learning in Nursing, Shakespeare, depression in cancer patients, race-based tension, art exhibits in every medium, choral and instrumental productions of great variety, and more.

In recent years, Bethel saw the strongest series of financial ratios in 25 years (as defined by the U.S. Department of Education), increased admissions visits by 60% and applications by 20%, doubled the number of fully online students and saw surges in programs like Math-Engineering (+24%), Christian Ministries (+53%), Biology (+118%), Kinesiology/Pre-Physical Therapy/Sport Management (+177%), and total Graduate Program increases of +47%. Students of color moved from 19% to 28% of the total population, with increases in retention and graduation rates.

Traditional college-age students now rank mentoring as one of the most prominent traits of the environment, seen in part by a shift from 5 in 10 to 7 in 10 residential students voluntarily engaged in small group or one-on-one coaching by faculty-staff, and through alumni surveys showing very high faith-integration retention after their Bethel years (e.g. understanding Biblical texts, feeling equipped for the essential questions of life, strong critical thinking skills, etc.).

Also during this time, $12M was applied to endowment, scholarships, and facility upgrades such as Academic Support Services Center, School of Nursing Simulation Lab, renewal of the largest lecture hall named for Brian & Paqui Kelly (Notre Dame head football coach), new entrances for the East campus and Athletic Park with three additional intramural fields, a new Softball stadium, and refreshed Weight Room, added a Kindergarten Lab School, refreshed Art Gallery, Acorn restaurant, Wi-Fi network and phone systems, and more.

Work culture at Bethel also thrives, now meeting or exceeding industry average scores on 47 of 55 variables annually tracked by Best Christian Workplaces, who surveys 15,000 workers in Christian organizations annually. The employee experience at Bethel now leads national norms, to a statistically significant difference, in commitment to excellence, an environment for creativity and innovation, solving problems through supervision, the habit of receiving and using input, and demonstrating spiritual gifts throughout the workplace.


Bethel University does not discriminate on the basis of race, color, age, sex, disability, national or ethnic origin in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Bethel University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the University's Lifestyle Covenant and to enforce a religiously based statement of responsibilities for all University employees. Women and minorities are encouraged to apply. Bethel University, as an educational institution operating under the auspices of the Missionary Church, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).


Bethel University
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